Why Most People Fail at Buying the Dip – And What It Really Takes

You often hear the advice:
**“Buy the dip!”**
It means buying a stock when the price falls. Many people believe this is how to make money in the stock market. But if it’s that easy, why do so many people lose money?
Professor **Aswath Damodaran** from New York University says:
**It’s not just about what you buy. It’s about who you are when you buy it.**

Let’s understand what he means in a simple way.

Sat Jun 14, 2025

Say Yes to New Adventures

1. Knee-Jerk Buying – A Quick Reaction
Some people buy a stock just because it went down. They think, “It’s cheap now. It will go up soon.”
This works sometimes. But not always.
Some stocks fall for real reasons—like a bad business or too much debt.
Lesson: Don’t buy only because a stock is down. Ask why it’s down.

2. Chart-Based Buying – Following Patterns

Some investors wait for chart signals like RSI or moving averages. They buy when the chart says, “Now is the time.”
Charts can help a little, but they are not always right. And the profit can be too small after costs.
Lesson: Use charts, but don’t fully depend on them.

3. Smart Filtering – Pick the Right Kind of Cheap
This strategy looks for stocks that are cheap *and* strong.
Damodaran suggests checking:
* Low PE ratio (less than 15)
* Good dividend (above 1%)
* Low debt

These filters help. But even strong companies can struggle if the business is outdated.
Lesson: Filters reduce risk but don’t remove it fully.

4. Be Patient and Prepared
This is Damodaran’s favorite way.
You make a list of great companies you want to buy. You wait until fear hits the market and prices fall. Then you buy—but only if the value is right.
Lesson: Be ready before the crash. Act when the time is right.

#The Most Important Part: You
None of these strategies will work if you don’t have:
* The mindset to stay calm
* The patience to wait
* The courage to handle losses

Buying the dip is not just a smart move.
It’s an emotional test.

## Final Thought
Being a contrarian—someone who goes against the crowd—means more than finding deals. It means staying strong when others are scared.

Before you buy the dip, ask yourself:
Can I really handle what comes next?